✨ Placeholders – overview

Placeholders in your Word template are always written in square brackets and are replaced with the values from HubSpot at generation time. This overview lists all supported placeholder types.

📋 Object reference

Object	Placeholder syntax	Example
Contact	`[contact.<property>]`	`[contact.firstname]`
Company	`[company.<property>]`	`[company.name]`
Deal	`[deal.<property>]`	`[deal.amount]`
Ticket	`[ticket.<property>]`	`[ticket.subject]`
Order	`[order.<property>]`	`[order.hs_order_name]`
Quote (workflow or associated object only)	`[quote.<property>]`	`[quote.hs_title]`
Subscription	`[subscription.<property>]`	`[subscription.hs_subscription_name]`
Course (only when Courses is activated)	`[course.<property>]`	`[course.hs_course_name]`
Line item (inside a table only)	`[line_item.<property>]`	`[line_item.name]`
Note	`[note.<property>]`	`[note.hs_note_body]`
Custom object	`[<object_name>.<property>]`	`[my_project.hs_name]`
With association label	`[<object>(<Label>).<property>]`	`[company(Primary).name]`

👥 User placeholders

Purpose	Syntax	Example
Owner of an object	`[<object>.owner.<user_property>]`	`[deal.owner.hs_email]`
Owner with label	`[<object>(<Label>).owner.<user_property>]`	`[company(Primary).owner.hs_given_name]`
Non-default owner property	`[<object>.owner(<property_id>).<user_property>]`	`[quote.owner(hs_quote_owner_id).hs_email]`
Associated user	`[user.<user_property>]`	`[user.hs_email]`
Associated user with label	`[user(<Label>).<user_property>]`	`[user(Primary).hs_email]`
Current user (clicked Generate)	`[currentuser.<user_property>]`	`[currentuser.hs_given_name]`

User properties: hs_given_name, hs_family_name, hs_email, hs_main_phone, hs_job_title (any HubSpot user property works).

📊 Table placeholders

Purpose	Syntax
Table for an object	`[<object>_table]` … `[<object>_table_end]`
With label	`[<object>(<Label>)_table]`
With filter / limit / sort	`[<object>_table] [filter(property=value;limit=10;sort=amount desc)]`

Available tables: contact_table, company_table, deal_table, ticket_table, line_item_table, order_table, quote_table, subscription_table, course_table, note_table, user_table, <custom_object>_table.

🌐 Global placeholders

Placeholder	Result
`[CurrentYear]`	Four-digit year, e.g. 2026
`[CurrentMonth]`	Two-digit month, e.g. 10
`[CurrentMonthName]`	Spelled-out month, e.g. October
`[CurrentDay]`	Two-digit day, e.g. 07
`[CurrentHour]`	Two-digit hour (24h, UTC), e.g. 14
`[CurrentMinute]`	Two-digit minute, e.g. 32
`[CurrentSecond]`	Two-digit second, e.g. 05
`[CurrentTimestamp]`	Unix timestamp in milliseconds (UTC)
`[PortalId]`	Numeric HubSpot portal ID

🎨 Formatting (on the placeholder itself)

Format	Example
Date	`[deal.closedate(format:dd.MM.yyyy)]`
Date + time (UTC)	`[deal.closedate(format:dd.MM.yyyy HH:mm)]`
Date only	`[deal.closedate(format:dateonly)]`
Time only	`[deal.closedate(format:timeonly)]`
Currency (record's own currency)	`[deal.amount(format:currency)]`
Uppercase	`[contact.firstname(format:upper)]`
Lowercase	`[contact.firstname(format:lower)]`

➡️ Deep-dives in the linked articles: